Meet Book Clubs: Editorial Part 2

28 Jul

Welcome back to the exciting conclusion of Book Clubs Editorial! When we last left off, we were telling you about how lucky we are that we get to read so many books. After reading, we whittle down the books to about 85-100 titles and then the real work begins. We spend hours, days, and weeks just trying to figure out where to put each book. In fact, the final product that you receive starts out like this:

Then we go book by book and decide where to put each title and how to best promote it so it can find its perfect match in a young reader. Is the new Ook and Gluk better on the cover so it pulls in more reluctant readers? Does Harry Potter fit in action and adventure? Will the new Skippyjon be better as a cover center book or in a favorite friends section on page six?

Many different versions of the fliers are made and sent around the office where everyone from Marketing, Promotions, Editorial, and Art looks over every aspect of the list and weighs in. We sometimes spend a week or two just working on the cover of a certain club—moving titles around, changing the section headers, or writing new copy to make sure that we are letting you know exactly what the book is about. Eventually, we get something like this:

Which will turn into this:

This labor of love that starts out as some post-its on a piece of paper eventually becomes the fliers you receive in your classroom:

Hope you enjoyed this look into how the editorial department puts a flier together! Be sure and check back for more introduction posts to learn all about how Scholastic Book Clubs works!

5 Responses to “Meet Book Clubs: Editorial Part 2”

  1. Dana July 28, 2010 at 1:45 pm #

    This was an interesting blog to read bc a few teachers and myself did wonder how you guys pick books! We appreciate all your hard work! We love Scholastic!

  2. Lori July 28, 2010 at 4:34 pm #

    Loved this article. Do you ever have the need for freelance readers. You all seriously living my dream. Thanks for the great article.

  3. Beth @ TheAngelForever July 28, 2010 at 10:23 pm #

    Thank you for the look behind the scenes. As a child, teacher and parent I have spent countless hours looking over the Book Club flyers. Kudos for a wonderful job making the product that we see and love each month over the years.

    • Bonnie A Wayne July 30, 2010 at 9:28 am #

      OH I just loved these 2 articles!! It really gives a great insight to behind the scenes at Scholastic!! THANK YOU SO MUCH!! Happy reading!! Bella and Finny think you are all PAWSOME!!


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    […] right reading level?  And this is where we love to help.  Our editors have worked tirelessly to hand-select the best new books of the year that will not only keep them interested, but will boost their reading levels and success […]

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