Welcome back to the exciting conclusion of Book Clubs Editorial! When we last left off, we were telling you about how lucky we are that we get to read so many books. After reading, we whittle down the books to about 85-100 titles and then the real work begins. We spend hours, days, and weeks just trying to figure out where to put each book. In fact, the final product that you receive starts out like this:
Then we go book by book and decide where to put each title and how to best promote it so it can find its perfect match in a young reader. Is the new Ook and Gluk better on the cover so it pulls in more reluctant readers? Does Harry Potter fit in action and adventure? Will the new Skippyjon be better as a cover center book or in a favorite friends section on page six?
Many different versions of the fliers are made and sent around the office where everyone from Marketing, Promotions, Editorial, and Art looks over every aspect of the list and weighs in. We sometimes spend a week or two just working on the cover of a certain club—moving titles around, changing the section headers, or writing new copy to make sure that we are letting you know exactly what the book is about. Eventually, we get something like this:
This labor of love that starts out as some post-its on a piece of paper eventually becomes the fliers you receive in your classroom:
Hope you enjoyed this look into how the editorial department puts a flier together! Be sure and check back for more introduction posts to learn all about how Scholastic Book Clubs works!