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Diary of a Wimpy Kid: The Awesome Truth

23 Nov

Well, it’s been two weeks. I’m sure some of us have read and re-read the fifth installment in the Wimpy Kid series. One thing is for sure, kids love these books! On the publication date (November 9, 2010) Scholastic Book Clubs sent out copies of Diary of a Wimpy Kid: The Ugly Truth to 300,000 classrooms (see map below). I thought we at the office were excited for this book. That was nothing compared to the reaction I saw from flipcams we sent to various classrooms around the country. Check it out:

Map Key

  • Each spot is a U.S. City

White point: 1000 to 9999 shipments in city

Yellow point: 100 to 999 shipments in city

Red point: 10 to 99 shipments in city

Black point: 1 to 9 shipments in city

Click to Enlarge

Click to Enlarge

Click to Enlarge

Happy Wimpy Kid Day!

9 Nov

It has finally arrived! The day everyone has been waiting for…when the newest diary of a certain wimpy kid comes in that Scholastic book box and kids can hold the books in their hands and go off and read. These books have made readers out of thousands and thousands of kids and we’re thrilled that we could be a part of that excitement. Scholastic Book Clubs has sent out over 300,000 shipments containing close to 800,000 copies of Diary of a Wimpy Kid: The Ugly Truth. We needed 34 truck trailers to ensure that we could ship the books to classrooms across America—and that is just for those who pre-ordered the books. Check out our crew in our warehouse in Jefferson City packing the books! They even had a “packathon” for it.


If you are interested in joining Wimpy Kid mania, you can find the new book, Diary of a Wimpy Kid: The Ugly Truth in November’s Arrow! Also, be sure to check out Scholastic’s Jeff Kinney author page which has awesome interviews and more!

Diary of a Wimpy Kid: IT’S ALMOST HERE!

15 Oct

Fall is my favorite season of all. Every year I wait with budding anticipation for the temperature to drop, the leaves to turn their vibrant reds and oranges, and the first Arrow catalog to mail. But, this fall, there’s something that excites me even more than apple picking and Halloween haunting. This fall, Diary of a Wimpy Kid #5: The Ugly Truth hits Book Clubs! It’s so top secret that even I haven’t gotten a sneak peek, and I am DYING to know what happens! But one thing’s for sure: It is guaranteed to be as fun and hilarious as the first four books.

When we last left Greg, he was embarking on a lazy summer vacation that turned out to be anything but. A ruined birthday, a rainy trip to the water park, a campout at The Game Hut, two fish, and one dog later bring Greg to the end of summer and the precipice of adolescence. It is here that we anticipate the release of The Ugly Truth, which promises the memorable characters and silly schoolyard antics that have come to define the series and a new generation of readers. Will Greg and Rowley still be friends? Will Fregley ever get a clue? Will the dreaded cheese touch make its reappearance? There’s only one way to find out…read The Ugly Truth. It’s not available until November 9, 2010, but you can pre-order your copy on Arrow Book Club TODAY! Can’t wait for November 9 to get here? Be sure to check out the Jeff Kinney fan page where you can watch interviews with the Diary of a Wimpy Kid author and also find out what books he recommends while waiting for The Ugly Truth to come out.

As always, happy reading!

This post was brought to you by our very own Arrow Editor, Ann Marie.

The Wimp Is Worth the Wait!

29 Jul

It’s finally here!  The long awaited cover of the fifth Diary of a Wimpy Kid Continue reading